James Kember
james.kember@kaldorgroup.com
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Traffic Attribution
Published June 12th, 2024 by James Kember
Introduction Traffic attribution helps you to determine where visitors to your app have come from and which marketing channels are driving engagement. With a mobile app, we generally see the vast majority of traffic coming as a result of the user directly opening the app, but there are cases when you may want to understand other ways that users are
Building a subscription onboarding journey to maximise engagement with your app
Published April 18th, 2023 by James Kember
You only have about 48 hours to get new users to engage with your app, according to Airship's 2023 mobile consumer survey. This is why it's important to encourage new users to develop habits of using your app once they have downloaded it. An onboarding journey is a great tactic to achieve that. What is a subscription onboarding journey An onboarding
How to use Search Engine Optimisation to ensure that your content is discoverable
Published April 18th, 2023 by James Kember
What is Search Engine Optimisation (SEO)? Search engine optimisation (SEO) is the practice of improving the visibility and ranking of a website in search engine results pages (SERPs) through organic, unpaid methods. The goal of an SEO strategy is to optimise a website's content and structure to increase its relevance and authority for specific searc
Understanding the difference between Google's Universal Analytics and GA4
Published July 31st, 2023 by James Kember
As of the summer of 2023, Google’s Universal Analytics (UA) is no longer collecting data and has been replaced by Google Analytics 4 (GA4). Pugpig clients are automatically set up to collect data via GA4, but there are some significant differences between the two platforms that it's important to understand. This article will explain some of those di
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